Reports To: Operations Manager Supervises: Internal: None External: Chicken tonight stakeholders Commercial Partners Sales channels/Agents Interacts/Interfaces with: Direct: CTN Management team Brand Manager Corporate Customers Indirect: Commercial partners and sponsors Digital /online channels Regulatory authorities Job Purpose (also called job summary) The Corporate Sales Officer – Chicken Tonight is responsible for driving incremental revenue through structured Business-to-Business (B2B) sales channels. The role focuses on acquiring, managing, and growing corporate and institutional accounts including schools, NGOs, banks, factories, events, and staff meal programs. This position exists to create a predictable and sustainable revenue stream beyond walk-in traffic by building a strong sales pipeline, converting prospects into active accounts, and ensuring repeat business while maintaining profitability and timely collections. JOB DESCRIPTION: Strategic Responsibilities Revenue Growth Strategy: Develop and execute a structured B2B sales plan aligned with company growth objectives Pipeline Development: Build and maintain a strong, qualified pipeline valued at a minimum of three (3) times the monthly revenue target. Market Expansion: Identify and penetrate high-potential corporate sectors including NGOs, banks, telecoms, schools, factories, hospitals, and event organizers. Client Retention Strategy: Develop account management plans to ensure repeat orders and long-term partnerships. Commercial Discipline: Ensure all sales are profitable and aligned to approved pricing and discount structures. Operational Responsibilities Business Development Execution: Conduct regular prospect visits and meetings (minimum 15–20 per week).Prepare proposals, quotations, and service agreements. Actively convert prospects into active revenue-generating accounts. Account Management: Onboard new clients and coordinate service delivery with branch teams. Ensure smooth execution of bulk orders and catering services. Resolve service issues promptly to protect repeat business. Performance Monitoring: Maintain accurate weekly sales tracker and pipeline reports. Provide weekly and monthly sales performance updates to management. Collections & Financial Control: Work closely with Finance to ensure timely collections.Monitor debtor days in line with company credit policy. Commission earned only on collected revenue. Key Performance Indicators (KPI’S) 1. Revenue KPIs: Monthly B2B Revenue Measurement: Total monthly revenue generated from corporate accounts Target: + 5 % increase month- on- month Measurement Method: Sales reports &Finance data KPIs: New Account Conversions Measurement: Number of new active accounts per month Target: Minimum 8–10 per month Measurement Method: Sales tracker 2. Pipeline & Activity KPIs: Active Pipeline Value Measurement: Total value of qualified prospects Target: Minimum 3x monthly revenue target Measurement Method: Sales tracker KPIs: Prospect Meetings Measurement: Number of client meetings conducted Target: Minimum 60 per month Measurement Method: Weekly activity report 3. Retention & Collections KPIs: Repeat Purchase Rate Measurement: % of clients placing repeat orders Target: Minimum 70% Measurement Method: Sales reports and POS data KPIs: AOV Attainment Measurement: Average revenue per Cooperate Target: Achieve Measurement Method: Sales data analytics; Computed as Total Sales /Number of Transactions 4. Customer Retention KPI: Customer Satisfaction Score (CSAT) Measurement: Average rating (out of 5) from customer surveys Target: Maintain an average score of at least 4.5/5 Measurement Method: Monthly customer satisfaction surveys Activities to Help you to achieve your Key Performance Indicators. Daily Prospecting and client visits. Follow-ups on quotations and proposals. Coordinate ongoing corporate orders with branches. Monitor pending collections. Weekly Submit weekly pipeline and activity report. Review conversion ratios and adjust approach. Meet Operations Manager to review performance Monthly Review full revenue performance vs target. Conduct account review meetings with top clients. Identify new sector opportunities. Present sales growth report to Management. Responsibilities Key Deliverables Revenue Generation: Deliver agreed monthly revenue targets consistently. Account Growth: Grow average account value through upselling and cross-selling. Client Relationship Management: Build strong corporate relationships to secure long-term contracts Market Intelligence: Provide insights on competitor pricing, corporate trends, and customer needs. Reporting & Accountability: Provide accurate and timely sales performance reporting. Financial Responsibility Revenue Accountability: Direct responsibility for delivering assigned B2B revenue targets. Discount Control: May negotiate within approved pricing framework. Any deviation requires management approval. Collections Oversight: Responsible for ensuring clients adhe
