The Head of Campaign Operations responsibilities include: Leadership & Strategic Growth ● Own and execute the vision for programmatic advertising at Vacker, ensuring the DSP remains cutting-edge and competitive. ● Lead and grow a team of programmatic traders, AdOps specialists, and data analysts, ensuring best-in-class campaign execution. ● Define the strategic roadmap for the DSP, focusing on product innovation, AI-driven optimization, and performance efficiency. ● Drive programmatic revenue growth, increasing adoption among agencies, brands, and enterprise clients. Product Knowledge & Industry Expertise ● Maintain deep expertise in Vacker’s DSP technology, ensuring continuous product innovation and alignment with industry trends. ● Stay ahead of emerging AdTech trends such as CTV, DOOH, privacy-first advertising, AI-driven optimization, and contextual targeting. ● Work closely with product, engineering, and data science teams to enhance the DSP’s features, automation, and AI-driven capabilities. ● Provide feedback on UI/UX, audience segmentation, predictive analytics, and programmatic workflows to improve the product. ● Educate internal teams and clients on Vacker DSP’s capabilities and how they compare to global competitors. Client & Industry Relationship Management ● Develop and maintain strong relationships with top brands, agencies, and media buyers, positioning Vacker as their preferred DSP partner. ● Offer strategic guidance to clients, helping them navigate the programmatic ecosystem, maximize campaign performance, and leverage Vacker’s platform effectively. ● Head and support sales and account management teams by educating clients on the value proposition of Vacker DSP. Campaign Performance Optimization ● Oversee real-time campaign execution, AI-driven optimizations, and bid strategies to ensure maximum efficiency and ad spend utilization. ● Develop and implement A/B testing methodologies, audience segmentation strategies, and dynamic creative optimizations. ● Collaborate with data science teams to leverage machine learning and predictive analytics for campaign improvements. ● Ensure fraud prevention, brand safety, and compliance with GDPR, CCPA, and privacy-first advertising standards. Thought Leadership, Webinars, & Public Speaking ● Act as the face of Vacker DSP in industry events, conferences, and webinars. ● Host and participate in panel discussions, workshops, and keynote presentations across key markets. ● Lead product communications initiatives, ensuring Vacker is seen as a thought leader in programmatic advertising. ● Develop thought leadership content, including white-papers, LinkedIn articles, and industry reports. ● Conduct internal and external training sessions to keep stakeholders updated on programmatic trends and Vacker’s evolving capabilities. Global Market Representation & Expansion ● Represent Vacker at industry-leading global and regional events, including AdTech conferences, programmatic summits, and digital marketing forums. ● Drive brand visibility and market positioning by establishing Vacker as a key player in emerging and established markets. ● Collaborate with regional teams to understand market-specific challenges and ensure the DSP is tailored to diverse advertising needs. Programmatic Campaign & Business Optimization ● Oversee real-time bidding (RTB) performance, AI-driven optimizations, and campaign strategies. ● Implement best practices for private marketplaces (PMPs), programmatic guaranteed, and auction-based buying. ● Ensure brand safety, fraud prevention, and compliance with GDPR, CCPA, and emerging privacy regulations. ● Track and report DSP performance metrics, optimizing auction dynamics, inventory access, and targeting efficiencies. Qualifications/Knowledge/Skills/Experience Qualifications and Certifications: ● 8+ years of experience in programmatic advertising, AdTech, or digital media buying. ● Strong background in DSP technology, AI-driven optimization, and real-time bidding (RTB). ● Excellent leadership skills, with experience in team management, client relationships, and strategic decision-making. ● Proven public speaking experience, with a track record of participating in conferences, webinars, and industry events. ● Exceptional product knowledge and ability to translate complex AdTech concepts into actionable insights. ● Well-maintained executive presence on LinkedIn, with a history of publishing thought leadership content. ● Deep understanding of global programmatic advertising trends, privacy regulations, and emerging AdTech solutions. ● Strong business development acumen, with experience in scaling a DSP’s market presence. ● Ability to build and maintain high-value relationships with agencies, brands, and AdTech partners. Skills: ● Proven leadership and team management skills with a focus on results and accountability. ● Strong problem-solving and decision-making abilities, especially in a fast-paced, dynamic environment. ● Expertise in digital ma
